Google and https

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from Google's Blog ....

Recently we’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging.

For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content— while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.


In the coming weeks, we’ll publish detailed best practices (it's in our help center now) to make TLS adoption easier, and to avoid common mistakes. Here are some basic tips to get started:

  • Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  • Use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Check out our Site move article for more guidelines on how to change your website’s address
  • Don’t block your HTTPS site from crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

If your website is already serving on HTTPS, you can test its security level and configuration with the Qualys Lab tool. If you are concerned about TLS and your site’s performance, have a look at Is TLS fast yet?. And of course, if you have any questions or concerns, please feel free to post in our Webmaster Help Forums.

We hope to see more websites using HTTPS in the future. Let’s all make the web more secure!

https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html

 

NOTE: All The West Wings Websites can run https free of charge.

Tip!

Photography is an integral part of any great Website. You only get one chance to make a first impression, so you need to make it a good one.  Any Website can be let down by its weakest link.

Engaging photography can boost success, poor photography can severely hinder.

Having quality imagery is one of the easiest ways to make your business look professional.

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